Magazine

Meet Genevive Savundranayagam

In honour of International Women's Day, Grayes will be dedicating the month of March to celebrating women. We will be posting a series of interviews featuring inspiring Grayes women driving change.

Tell us about your career journey.

I have had the opportunity to work for several incredible organizations over the course of my career in Marketing and Communications. I kick started my career working for a PR agency in Toronto consulting for corporate and financial clients. From there, I decided to pursue more education in Corporate and Crisis Communications and did a master's degree in Professional Communications in Australia. The program allowed me to gain more in-depth knowledge in this field and gave me the opportunity to travel – one of my passions! When I came back to Toronto, I helped start up Smithcom, a boutique PR firm focused on reputation management, and worked on crisis communications and issues management for large organizations across the country. After working hard for several years, I was itching to travel again and decided to take some time off to explore Africa and visit an education project I support there – the Wezesha Education Foundation. When I returned from Africa, I decided to use the skills I had gained over the years in communications to support a non-profit organization and accepted a role with UNICEF Canada to lead their Marketing and Communications for global and national corporate partnerships. During this time, I worked on cause marketing campaigns to raise money for programs overseas and support fundraising efforts for global emergencies. My time at UNICEF was life-changing and allowed me to continue to build on my skills while supporting a cause close to my heart. Following my time there, I decided to shift gears and take on a corporate role to round out my marketing communications experience. I now manage the Communications team for TD Business Banking. When I'm not doing my day job, you'll find me working on my side-hustle, The County Wine Tours, which I recently started with two friends in Prince Edward County.

Tell us about your personal style and how it has evolved over your career.

I would describe my personal style as classic with a few modern touches. I’m drawn to more timeless pieces and simple looks with clean lines. I prefer to wear more neutral shades, but every once in awhile you'll see me add a pop of colour and work in some trends. My style preferences over the years has been consistent but how I shop has changed. I now buy less items but higher quality, versatile pieces that I can easily dress up or down. I have always loved fashion and over the years have come to really appreciate great quality pieces.

What's the best style advice you've ever received? What's the most important piece of style advice you would offer young businesswomen?

Coco Chanel once said: "Before leaving the house, a lady should look in the mirror and remove one accessory." That is one piece of style advice that has always stuck with me. Less is more.

Advice I would offer young businesswomen is to invest in quality pieces they can mix and match and build on. It’s not about quantity but quality.

What items of clothing or ‘looks’ make you feel the most powerful and like your most authentic self?

For me, feeling powerful, confident and authentic in what I wear really comes down to clothing that fits well and feels comfortable. The better you feel in your clothes, the more powerful you feel.

What do you love most about the Grayes brand?

All the attributes are important to me. Over the years, I have come to appreciate higher quality materials and more versatile pieces that I can mix and match.

What is your philosophy when it comes to your wardrobe, and particularly your work wardrobe?

Build a wardrobe with quality pieces that are comfortable, complements your lifestyle and makes you feel good every time you wear it. When you look good, you feel good.

Clothes that

inspire confidence.

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